Toward the end of last year there was plenty of buzz around ‘Social Media’ and what was going to happen in 2010. Let’s take a look back at a couple of those forecasts:
Social media begins to look less social
With groups, lists and niche networks becoming more popular, networks could begin to feel more “exclusive.” Not everyone can fit on someone’s newly created Twitter list and as networks begin to fill with noise, it’s likely that user behavior such as “hiding” the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it’s not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
We saw John Mayer make the decision to leave Twitter, which meant leaving behind 3.7 million followers. LeAnn Rimes and Miley Cyrus are two additional celebrities who have taken a break from Twitter last year.
Are these social networks making a strong enough effort to keep this from being a trend or will we see more ‘Twitter Elites’ abandoning ship?